I have just built a music website and it has regular users visiting, but I am not satisfied with the number and level of users.
The target users should be the unsigned musicians,so I am wondering how could I get them comming? I have tried using music forum and myspace but it didnt work that well, so I am thinking if I need start to promote by sending emails. Now I am confused where and how could I get a list of their email addresses? (I don’t mind if I need to pay for getting it)
Any good suggestions?
okay, here are some suggestions.
First: forget this idea about getting your hands on a mailing list. That’s like, very 1998. Even if it’s a so-called “opt-in” network, basically what you would be doing is spamming, and there is no need to do that. People are getting very good at blocking, ignoring, and deleting spam.
There are several ways to get more visitors to your site. Here they are:
1) links from relevant sites. e.g., directories, music sites, and so forth. just email the owners of all sites you can find, and ask for a link. search for “music site directory” to find directories of music sites, and apply to them. build links, links, links.
drop in on webmasterworld.com and check out what webmasters are talking about re link-building. They’ve even got a whole forum on it.
Never, ever stop building quality links to your website.
Never, ever buy a program that does this automatically, or submits your site to directories automatically.
links have two values:
1) people click on them
2) search engines use them to rank your site in results pages.
here’s the second way of getting traffic: buy it.
Yahoo and google both run “contextual advertising”, which means that you can buy ads.
When someone does a search, for example “unsigned musician websites”, your ad will appear next to (or above) the search results.
You are charged per click.
third way: offline marketing, ie marketing in the real world. Are there specialty publications that your target audience reads? get an ad, or an article in there.
Posted by frank
Link | June 25th, 2009 at 11:34 pm